Foreign influencers seeking to create monetized social media content at the 2026 FIFA World Cup must obtain a work-authorized visa, such as the O-1 visa for individuals with extraordinary ability, rather than entering on a B-1/B-2 tourist visa. The Department of Homeland Security (DHS) and Customs and Border Protection (CBP) have issued this clarification as the United States prepares to host the majority of tournament matches.
Under U.S. immigration rules, any activity with the primary purpose of generating earnings—including sponsored videos, brand partnerships, or ad revenue—is considered employment. This restriction applies even when creators travel under official FIFA partnerships with platforms such as TikTok and YouTube. Using a tourist visa for these activities violates immigration status and can result in immediate removal, visa cancellation, and future entry bans.
Authorities plan heightened screening at ports of entry and increased review of digital activity for suspected content creators. International creators are strongly encouraged to consult qualified immigration counsel well in advance to identify the correct visa category and avoid disruptions to their travel and professional commitments.